THE MARKET: SELFI with Nomonde Tshomi

In order for Africa’s fashion industries to grow, we need to do more to connect with consumers encourage more of those who can to buy local. As much as we may talk about buying locally designed and made garments, ask the average citizen and one problem they have is a simple “we don’t know where to start”.

In THE MARKET, we showcase the African brick & mortar retail landscape. With there being over 20 million square meters of retail space in Sub-Saharan Africa alone, there are definitely locally owned brands operating out of stores in need of support and we at REconnecteD have set out to show our viewers a few hidden gems.

Next up we go to the concept store of SELFI in the Cape Town City center.

SPECIAL THANK YOU TO OUR GUEST: Esi Ndabeni aka Nomonde Tshomi

VIDEOGRAPHY BY: Larry English

CREATED, PRODUCED & EDITED BY: Tshego “Red” Mosiane

MUSIC BY: MUZI

Watch it here: