What Was The African Explosion At #MBFWRussia ??

In March of 2018, 4 emerging South African brands showed at Mercedes Benz Fashion Week Russia (#MBFWRussia) at a show dubbed the “African Explosion”. What many show goers and viewers around the world may not be aware of is that this was thanks to the collaborative effort of the South African and Russian Federation governments’ joint initiative which aims to expose each country’s artistic and cultural exploits to each other.

We collaborated with the project’s liaisons, Hybrid Communications and AfrikaPlus, to share the vision of the project. This Behind-The-Scenes look into the project features interviews with the Head of International Relations at the South African Department of Arts and Culture who shares the mission of this initiative. We also speak to 3 of the 4 designers who showcased about their brands and why it’s important for emerging brands to participate.

– Mercedes Benz Fashion Week Russia
– South African Broadcasting Corporation
– Department of Arts & Culture

CREATED BY: Tshego “Red” Mosiane & Chanda Pati

PRODUCED BY: Tshego “Red” Mosiane, Chanda Pati of Afrikaplus & Wandile Nkosi of Hybrid Communications

VIDEOGRAPHY BY:  Agcobile Vena (Runway & Fittings), David Sarbah (John Mogashoa interview) & Tshego “Red” Mosiane (3 Designer Interviews)

MUSIC BY: Stiff Pap & Muzi

Watch it here: